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out and i'd love to get into why you did threads when you did and the approach that you took and kind of when you made that decision because it seemed like it happened pretty quickly yeah you know i've always thought that the i think the aspiration of twitter right to build this you know text based discussion should be a billion person social app right there are certain kind of fundamental social experiences that and i look at them and i'm just like okay like if if i were running that i could scale that to to reach a billion people um and that's one of the reason why over time we've we've done different acquisitions and why we've considered them is you know when i've looked at different products and i'm like okay yeah i think that that is like yeah really good there we can get that to be a billion people by twitter way back in the day right like many many years ago yeah i mean we had conversations i think this was gosh this was like i think when jack was leaving the first time um and look i get it i mean different entrepreneurs have different goals for what they want to do and some people want to run their companies independently and that's cool i mean it's it's good that there's sort of a diversity of different outcomes but i guess twitter was sort of plotting along for a while before elon came and i think the rate of change in the product was pretty slow right so just didn't seem like they were on the trajectory that would maximize their potential and then with elon coming in i think there was certainly an opportunity to change things up and he has right he is he is definitely a change agent， right and um， and uh， it's i think it's still not clear exactly what trajectory it's on， but i do think he's been pretty polarizing so i think that the chance that it sort of reaches the full potential on the trajectory that it's on is i don't know i i'm， i'm， i'm i guess， i'm probably less， optimistic or just think there's less of a chance now than there was before um， but i guess just watching all this play out it just kind of reminded me and you know rekindled the sense that like someone should build a a version of this that can um that can be more ubiquitous and you know i look at some of the things around it like um yeah i think these days people just want kind of ah well， let's let's put it this way i think a lot of the conversation around social media is around sort of like information and the utility aspect， but i think an equally important part of designing of any problem act as how it makes you feel what's the kind of emotional charge of it and how do you come away from that feeling and i think instagram is generally kind of on the happier end of the spectrum， i think facebook is sort of in the middle， because it has happier moments， but then it also has sort of harder news and things like that that i think tend to just be more critical and maybe you know make people see some of the negative things that are going on in the world and i think twitter indexes very strongly under being quite negative and critical yeah， it's not you know i think that that sort of the design it's not that the designers wanted to make people feel bad i think they wanted to have like maximum kind of intense debate right， which and i think that that that sort of creates a certain， emotional， feeling and load and i was just thought you could create a discussion experience that that wasn't quite so negative or toxic and i think in doing so it would actually be more accessible to a lot of people i think a lot of people just don't want to use an app where they come away feeling bad all the time right， i think that there's a certain set of people will either tolerate that because it's their job to get that access to information or they're just warriors in that way yeah and they like they want to be a part of that kind of intellectual combat yeah， but i just i don't think that that's the ubiquitous thing right i think the ubiquitous thing is like people want the they want to get fresh information i think that there's a place for text based right even even when the world is you know moving towards richer and richer forms of of sharing and consumption i think that text isn't isn't going away it's still gonna be a big thing， but but i think how people feel is really important so that's been a big part of how we've tried to emphasize and develop threads and you know over time you know if you wanted to be ubiquitous you you know you obviously want to be welcomed to everyone， but but i think how you see the networks and the culture that you create there i think ends up being pretty important for how they scale over time or with facebook and you know we started with this real name culture and it was grounded to your college email address and you know now it obviously hasn't been grounded to your college email address for a very long time， but but i think the the kind of real authentic identity aspect of facebook has continued and continued to be an important part of it so i think how we set the culture for threads early on in terms of being a more positive friendly place for discussion will hopefully be one of the defining elements for you know the next decade as we as we scale it out we obviously have a lot of work to do， but um， but i'd say it's it's off to a off to a quite a good start i mean it's obviously there's a huge spike and then you know not everyone who tried it out originally is gonna stick around immediately， but i mean the monthly actives and weekly is i mean i don't think we're sharing stats on it yet， but you can't it's good no i mean i feel quite good about really about um about that and because there's been the reporting out there that engagement kind of which i think is natural with any spike like that yeah your engagement's not kind of sustain you guys kind of set i think the original industry standard on engagement for these kind of products so i assume you're guiding towards a similar kind of metric that yeah we just have this playbook for how we do this and there's like phase one is build a thing that kind of sparks some joy and that people appreciate then from there you want to get to something that is retentive that way people who have a good experience with a thing come back and want to keep using it and those two things are not they're not always the same a lot of there are a lot of things that people think are awesome， but may not you know always come back to i mean i think you know some of what people are sing now around like chat gpt is part of that it's like i mean this is like like this level of ai is it's like a miracle right， it's awesome but i mean that doesn't mean that everyone is gonna have a use case every week right so so i think that there's first is like create the spark second is create the retention then once you have retention then you can start encouraging more people to join， but if people aren't going to be retained by it why would you ask people to go sign up for something right so kind of step one spark， step two retention， step three growth and scaling the community and then only at that point is step four which is monetization and i mean we can we take a while to go through all the time those， i mean we're really in in some sense only getting started on the monetization of um the messaging experiences like what's up now with stuff like business messaging but took a while two two billion people use the product every day right， so it's i mean we like we scaled it pretty far um but i i think with our model that that sort of works so to really i mean i know you're saying you want to not necessarily you are competing with twitter but you're trying to do it differently to me as a twitter addict for way too long in a very early threads user and i've been singing similar feedback from others when like adam osser has been asking for feedback on threads is that it kind of still lacks that real time feeling when you first open it of like i'm gonna be getting fresh because like what's what i go to twitter for is news yeah and i know you guys aren't necessarily trying to emphasize news in this for experience which is a whole nother topic really but like how do you get that kind of twitter like this is what's going on right now feeling i don't know if you know yeah i think i think it's a thing that will work on improving but i mean hard news content isn't the only fresh content sure i think even within news there's a whole spectrum between sort of hard critical news and like people understand what's going on with the sports that they follow or you know the celebrities that they follow or things like that and you know a lot of those things don't kind of leave people with the same it's not like as cutting right as as a lot of the kind of hard news and especially the political discussion i think it's just so it's so polarized yeah i think it's hard to come away from reading news about politics these days feeling good yeah so i think that that's， but that doesn't go for everything and part of this overall is just how you two the algorithm to to basically encourage either resence or quality but less recently so i'm not sure that we have that balance exactly right yet it may be the case that in a product like threads where you are where people may want to see more recent content as opposed to something like an instagram or facebook where it's more visual and the balance might just be towards um you know balancing towards maybe a little more quality even if it's you know twelve hours ago instead of two hours ago so i think that this is the type of stuff that we need to tune and and and kind of optimize， but um yeah i i i think i agree with that this has。