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在阿拉伯世界是如何做到中国汽车品牌销售第一名的呢? 而且这一家汽车品牌呢,还是在整个阿拉伯世界可以说是挤进前五名的国际汽车品牌。这里说的阿拉伯世界呢,可不只是富裕的阿拉伯海湾六国,还包括了黎巴嫩,约旦,伊拉克,甚至是巴勒斯坦, 巴勒斯坦,那这一期意见就要告诉你一家中国企业是如何的走出海外并且做到第一名的, 欢迎收看易建。我是张, 今年四月底的时候呢,我做了一期意见,那这一期意见的里面有部分内容是关于中国新能源车进军阿联酋市场的一期意见,那这期贾总啊,是收获了近百万的观看,非常的感谢。 那在这期之后呢,有不少的朋友就问我,那实际上中国的车子的品牌在阿联酋的表现究竟是如何呢? 那其实啊,这阵子呢,我真的在阿联酋路上呢,都很仔细的在观察,那我发觉我每一次出门都会看到有一个中国制造的汽车品牌,真的是每一次出门都会 看到,那这个汽车的品牌呢,就是中国上汽集团所生产的 mg, 然后呢,我就听说了这个 mg 啊,要在阿联酋的阿布扎比呢 开新的展厅的一个消息,我第一时间马上跟他们的人联系,那并且是获得了邀请,最主要的原因我就是要带大家来到这里,深入的了解一家中国企业是如何的走出海外,同时还是如何的做到第一名的, 这也许能够为你带来启发。 哇,这个就是,呃,现阿联酋最大的清真寺,也是全球第三大的清真寺,谢赫扎伊德大气之地, 这个金正寺也是所有的游客来到阿联酋,如果他们一定要选一个必去的地方的话,就是这里,所以这是相当好的一个,对于汽车展厅来说,这是相当好的一个位置。那我们在这里的今天新开业的展厅有 两千平米,截止到今天为止是阿联酋最大奖,但我们下个月在沙家会开一个比这个更大的奖,到年底在 迪拜切合扎伊德路最大的主干道上。对,我知道我们还会开一个比也比这个更大的整比,这在迪拜还要开个比这更大的整对,因为我们在阿联酋发展的比品牌在阿联酋发展的比较好,所以, 呃,我们的代理商也是愿意更多的投入,所以就在从现在开始的半年里面,我们会有三家展厅翻新。 mg cyberster, 这个是 全球第一辆电动跑车。来来来,全球第一辆是全球第一辆,就电加跑这两个字结合在一起,这个是第一辆,全球第一辆电动加跑车。对,他的门是,呃,剪刀门剪,哇塞,可以先坐进去,然后我们还可以再看几台,我们来看一下,哇 塞,这个车也太漂亮了,我这个顶还可以打开,哇塞,这个好酷啊。这里面虽然外面是一个跑,那里面还是一个非常新颖的一个设计,这是我们史无前例了,在一辆车上用了四块屏,也是更凸显了他的电动的特点。 沈宁,这边还有古董车啊。对,这是我们历史上比较经典的车型。 mgb, 一九六二年第一次上市的。一九六。对对对,距离现在已经有超过六十年了,超过六十年了,这辆车在当时在英国是非常风靡的, btos 乐队的保罗迈卡特尼就是这辆车的车主 玛格丽特撒切尔,他跟他的丈夫是共同拥有一辆 mgb, 撒切尔也是坐这辆,也是 mg 的车。对,也是 mgb 的车主,还有更大牌的车主,那就是飞利浦 菲利普清网,他也开研剧。对,那后来呢?这个品牌呃,也是几亿起主,曾经也被宝马收购过啊,然后又呃卖回给英国,直到二零零七年被我们 上市收购。这辆车有必要特别介绍一下,因为有一个特别的故事在啊,它是 mg 四,是一辆纯电动的车。这电动车,对,我们是二零二三年在欧洲上市的这款车啊,结果上市当年就卖爆, 卖到了整个欧洲所有电动车车款的第四位,第四位,对,卖了七万台,七万,就是说这也是中国电动车卖的最好的。对对对, 哇,这等于是超,超越那些超越很多我们知道的欧洲的知名的一些汽车品牌。因为,呃欧洲,我觉得他们感受到了 中国电动车的压力,所以他们在二零二四年对中国发起了电动车反补贴调查。 ok, 然后我们上期就被征收了最满格的关税,百分之三十六点七,百分之三十六点七。对,对,这台车在欧洲,因为中国电动车 卖爆的原因,那欧洲就征收高额关税,三十六点七啊,三十六点七,等于是这一辆是所有的中国电动车被加征最高关税的一个,因为卖的太好。对,这真的就是 mg, 三汽调转欧,欧盟真的卖的太好了,中国电动车 其实对我们观众来说,他们可能 我比较好奇的一块就是中国企业走出去,同时走出去之后还变成在这边的一个第一名,到底是怎么做到?我们是二零一五年就在 迪拜建立了我们的中东区域公司,十年前,对,十年,整整十年前,我们是第一家在这边开区域公司的中国车企,也有别于其他的中国企业,我们在这里的中国员工数量不是很多,占到整体员工数量的 不到百分之二十,我们大量的还是依靠我们当地的一些专业人士,哦,包括我们的市场啊,销售啊,售后啊,核心的岗位,我们都 信赖我们当地的阿拉伯的专业同事,因为他们对市场,对这里的风土人情都比我们更了解,就真正的走 投入这个市场。对对对,本土话,对对,我们也走过了几个不同的阶段,第一个阶段就叫有什么卖什么,就是以国内的原型车在满足了呃,海湾国家当地的法规之后,我们就拿过来卖。嗯,卖了一段时间,我们就发现出现很大的问题, 因为每个国家的气候条件是不一样,拿海湾国家来说,这里气候特别热,所以对空调的要求特别高。对对对对对,那么 我们就把这个情况反映给了国内,所以国内就针对空调做了特殊的开发,他们增加了呃,空调的功率啊,也修改了这个压缩机的设计, 所以现在我们 mg 产品的空调的制冷的水准已经可以媲美当地的,不只是一线品牌可以媲美当地的豪华品牌,是像像 bba a 站的豪华品牌,我们的空调性能已经跟他们是等量器官。第三个阶段我们叫 glow clization, 就是全球车型,但是又有针对中东本地的呃需求的开发。嗯啊,比如说,呃, 四驱,因为当地人比较喜欢去沙漠,路况也不是那么的好。对,所以我们也会在全球车型上单独开发四驱的版本。我们 mg 现在在我们叫中东十国,就是海湾六国,加上伊拉克,再加上雷万斯三国,约旦、巴勒斯坦和黎巴嫩 是中东十国。现在我们 mg 是在去年排到整个市场上的第五位,第五位在我们之前是两个日系品牌日产和丰田,还有两个韩系品牌现代和企业。呃,第五位就是我们 mg, 去年我们卖了,从数量上来说卖到了七万七万辆,就阿拉伯石鼓卖了七万辆,市场占有率将近百分之五,市场占有率已经到百分之五,就十年的时间了。然后我们起步也是,呃,非常的艰难,我们也是从几百台开始一步一步的前进。对啊,哎,你刚才提到 巴勒斯坦,对,你们也对,我们在巴勒斯坦也有展厅,有 mg 的展厅,在巴勒斯坦。对对对,我今年四月份我们 mg 召开了我们在中东区域的代理商大会,嗯,我邀请了中东十国的代理商代表, 将近有一百二十人。嗯,其中有一个颁奖的环节,奖励鼓励我们过去的一年当中表现特别突出的经销商。那八楼 斯坦和黎巴内这两个国家,由于他们受到战火的侵蚀,所以他们没有实现很高的销量数字,但是我们为了鼓励他们,我们还是给他们发了一个特别奖, 我们叫 ren resilience a world, 用中文来说就叫柯南奋进,也叫坚韧不拔脚,坚韧不拔脚,那出乎我意料的是,当我们宣布这个奖项颁给这两个国家的时候, 全场所有的同胞都站起来主动为他们鼓掌,就那阿拉伯的尖叫声们,所以这给我是一个非常大的震撼。这也是我第一次看到阿拉伯世界或者说穆斯林世界的向心力是 如此的强。因为从巴勒斯坦,他们是没有办法直接坐飞机到迪拜。 ok, 他们必须要经过九十多个关卡进入到约旦的境内,他们才能坐飞机 到底吧?九十个关卡对,你进入约旦,然后搭飞机?对他万一就随便一个关卡?对,再随便一个关卡,可能就会有这个士兵跟他们说,你们不能往前走,他们就过不来了。 所以直到他们踏入约旦的那一刻,他们才知道他们能来迪拜。所以我们也觉得他们能过来真的非常不容易。那这也是一个一个等于是证明一个 mg 的一个向心力。对对对,所以我们也很感动,这些代理商不远 万里,排除万难,他们也要来参加我们的代理商会议。 there are seven emirate you you you have shown in six six emirates right? so you almost cover all the uae we have in the sport line or luxury we go with number one is the porsche porsche? yes, wow! carry porsche? yes, wow, we do have the porsche second band is the audi yeah, third is the vw and then comes coda and following the mg and recently we just also got the expank brand also changing plan do you own an mg car? yes, yes, i do have an rs 8 oh yeah i do have an alex eight and ah i'm happy with it so it scaries all my stuff, my family etcetera especially when you have children you need a big cup to to you know to take to take your stuff the trollly the excerpt that you know when you go out you when you have children it's not like you and your wife only you know how do you see chinese manufactured car honestly the first time when they so told me of chinese i love chinese you know it was not normal for me to hear a chinese brand and i'm like which brand and mg, etc and then i looked at the car show the car and this is where it it clicked in my mind and i remember went back to the board i know i had a challenge and and you know the family had a bad experience oh no let not say bad experience but they looked at chinese really long time ago like fifteen years ago and uh and they're morning chinese they don't build cars yeah i guess yeah i remember actually maybe longer than fifteen years there was a plan that we got it in and albubabi it was a chinese brand i can't remember the, but the car was that days was it was not a car i remember the battery was in here and when you enter the door you have to go sideways because the door was too small so yeah and then when i saw mg and i saw the quality and like these guys are like and and the buttons it's like it's like looking at an audi, but it's not an audi so i was very impressed and i thought i'm like this can really work and you eat it was a challenge for me to convince the board but after all they were like okay that's i got their consent on moving forward i'm jim and here we are today and we've been we are now currently number four in market share we have the number four pocket share yes, one other top three so the number one is toyota toyota yes, number two is nissan number three would be mr bishi and number four is mg yes, so in ouae correct so mg is the number four brand correct behind three japanese ng is already sell more than korean cars correct we sell more than hyendai, we sell more than clear so yeah wow, yeah! actually last two months onwards i'm searching a better card i did my research almost to 10 10 to 15 brands i visited all the showroom from the eaa final life fixed with m z that do i test drive with our x9 and even along with my kids they are very happy with the mg options on the price mainly the sunrobe, the boss speakers and the full let out safety system what not everything is there with mg, so we are happy to be a part of mg family are going with the same features in japanese morale mg inits are terita the price are very high the same budget same features with comparing the same features and the cost those cost costly is very high same time we can go over twitter and they are giving the seven years more at the much more so i feel comparatively with them all the chinese brand now especially mg are rocking in ui e market that's why everyone loves mg, especially that it has different variety of course it just mentioned about the carbon paid in china outfit, think about and it initially how do you think about the car quality of the mediana car and right now how to do no chinese cars the materials everything from inside and outside our quality the quality is very very nice because i checked and everything is made by a very very good hand, so the materials are so nice and the quality is super nice especially that you have a warranty like six years on the car so you don't have to worry about it we do have a chinese cars mg also in egypt in egypt and it's very nice everyone is buying it in egypt and they are very grateful to have this car and it's a change the mentality the mindset of people in egypt of having a chinese car you have to get it you have to drive it and then you will feel it you will feel that this is the right car for you because it's full of benefits and features and everything you need。 其实呢,这几个月我来到二零一九之后呢,一直都是租车哦,我已经换了三辆车了,最近的这一辆车啊,它里面的温度显示是摄氏十八度,但是吹进来的却是外面三十八度的风, 所以我决定要买车了。那我希望买一辆国产车,那会买哪一辆车呢?我想答案已经非常的清楚,我希望能够开着这一辆国产车纵横阿拉伯的沙漠。感谢你收看这一期的意见,平安。


