最近美国的媒体行业发生了两件大事,一是年前最喜爱的数字新闻和电视媒体,外司申请破产保护。另一件事是美国最大的数字新媒体上市公司 busfit 宣布砍掉新闻部门, 只做娱乐和商务内容,同时全公司裁员。大家好,我是大邦。今天我们来聊一聊新媒体行业出了啥问题?新媒体和传统媒体究竟谁更厉害? 先说三个结论,第一,无论是新媒体还是老媒体,商业模式都受到了冲击,无一幸免。第二,一些优秀的传统媒体生命力更强。第三,所有的媒体都需要重新确立商业模式,收入多元化是共识。我们先说说 yes 和巴斯菲。 yes 成立于一九九四年, 二零一三年开始进入新闻领域,顶峰时估值高达六十亿美元,投资机构包括媒体巨头迪士尼新闻集团,还有私募基金 tpg。 ys 还曾经 拒绝了迪士尼的收购,坚持独立发展。但由于年轻人纷纷转向 tiktok 这样的新平台, vas 的独立访客一直在两千五百万左右徘徊,因此商业化价值非常有限。巴斯菲利是一九九五年成立的数字新媒体, 也是美国最大的新媒体上市公司。但是自从二零二一年上市之后,商业上一直无法真正突破。 busfat 是免费新闻模式,收入基本靠广告。目前公司营收在四亿美元左右, 市值七千多万美元,股价不到一美元,月独立访客六千四百万。两家头部新媒体出问题不是偶然的,实际上, 目前美国没有一家新媒体公司成长为大公司。一些财务比较健康的数字新媒体,比如聚焦硅谷的这些 fmation, 都是一些垂直类媒体,虽然品质优秀,但规模和影响力都很有限。相反,一些老牌的传统媒体品牌拥抱了网络和数字技术,情况要好过 我们来看纽约时报。二零二二年,纽约时报的营收为二十三亿美元,其中订阅收入十五亿,广告五亿,公司市值约六十亿美元。通过对比可以发现,无论是营收还是市值,作为传统媒体的纽约时报都远远超过了新媒体的代表巴斯菲。 更值得一提的是,纽约时报的付费订阅已经超过九百万个,数量上虽然不及巴斯费德的六千四百万的访客,但付费订阅的收入高达十五亿美元,巴斯费德的订阅收入为零。那么问题来了,既然纽约时报有九百万订阅户,是不是说明传统媒体转型成功,可以高枕无忧了呢? 也未必。我们再来看一个数据,二零二二年,也就是二十年前,纽约时报的付费读者有一百一十万,公司收入三十一美元,反而比现在多了八亿美元,而当时的市值高达七十二亿美元,比今天高十二亿美元。换句话说,今天的纽约时报虽然付费读者翻了几分,但总体营收不 增反降。问题出在哪里?出在广告上。由于媒体数量剧增,平台的垄断地位造成广告的严重分流,专业媒体获得的广告收入大幅下降,仅仅靠更多的读者、更多的订阅收入,媒体机构无法恢复当年的营收规模。总结一下,媒体的商业模式已经被彻底颠覆,单一依赖广告或是读者收入, 媒体公司很难成长。即使是纽约时报这样的顶级媒体,身处美国,占到全世界最大的广告市场,仍然需要多元化的收入跨行业的经营。纽约时报做了一些很好的尝试,比如他的九百万个数字订阅新媒体,读者大约是五百万个, 来自世界各地,而不是像过去纸质媒体那样高度集中在北美市上。其他的三百多万订阅,则来自非新闻的内容的单独订阅,比如游戏、字谜、烹饪、食谱和产品测评,这些内容订阅的成长速度更快,读者就可以打包订阅纽约时报所有的数字产品, 也可以单独订阅自己喜欢的内容。为此,纽约石化计划多收购一些采用订阅模式的数字媒体公司,比如体育等娱乐内容。纽约石化的产品评测内容就是收购来的,现在不仅能获得订阅收入,还能获得与商业分成的电商收入。 有人说,纽约时报已经不是一家新闻媒体机构,而是一家科技驱动的多元化数字媒体公司。这其实无所谓, 纽约时报的宗旨是为读者服务,读者需要的除了新闻,肯定还有其他的内容,包括娱乐、商务信息,甚至实体商品。所以,我们既可以说媒体一死,也可以说媒体永生。
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this is the most common position in the world, people who sleep in the field position tend towards worry and anxiety it's not all bad though i mean what would this world be like without the shy sensitive types this position can lead to snoring and a rough night's sleep if you have a starfish sleeper as a best friend you're in luck they're great listeners and a source of comfort to others sleeping like a soldier can lead to a bad night's sleep try using a pillow to support the natural curve of your back soldier sleepers do not like to make a big deal out of things they're the strong silent type this is a good position to avoid snoring the yearner sleepers look like they're grasping for something it's all part of their long periods of indecision but once they make a choice they stick to it this position can aid in digestion but their sleep is unsteady they like to be in control of everything around their life they're outgoing and confident people, but for them extreme situations that's a no no for those who suffer from back pain the log position could be helpful for you lock sleepers are very trusting a little naive, but are usually social and easy going individuals。

kiss me this side? this side? this side, please kiss me princess hmm really you doing this to me hi, buzzfeed i'm jackson women from china and i'm meeting the puppies they call me the puppy too because i'm the year of the dog let's go oh my god they're all girls, all girls her name will be sugar and this would be snow white oh my god it's been a long time since i play with puppies i really want it adopt but oh i feel like i can't even take care of myself oh my god oh, what's the question is when are you going to release team wearing merchandise probably like i guess it's september there are gonna be hats hoodie t shirts phone case long coat scarf yeah a lot slippers cookies it's here it's here it's here it's here smart oh if you can't get a tech to what would it be my parents birthday, my mom's birthday here, my dad's birthday here and probably like my son like at the back if i have a son or a daughter hi, princess hi, princess what's your ideal first date? hmm, oh is she peeing don't eat that come here come here! 对, if i do first day i'll probably take her to dinner in a chinese restaurant hot pot if you could transform into any animal it would be puppy getting a lot of love what is your creative process like when it comes to making music when i produce music it's just i let that vibe come to me instead of like me going after them when it comes it comes if you had the chance to act in a movie or a grandma what kind of role would you like to play agent mission impossible or that kind of character nothing romance i'm not into i can't do that like it's just not my thing what are you doing don't fight okay i'll tell you to come here wow you come here too oh okay anybody get like get my questions favorite fashion piece, fendi slippers can can you get that for me please bottom bottom bottom what is one song that you think represents you the best oh my god if any men who's an artist that you really want to collaborate with omarion when did you realize you were famous i'm not if you could have any superpower what power would it be being invisible so i can peek my manager when he's showering how'd you end up working with gucci mane i actually never thought about that i was really surprised we reached out we didn't expect him you know to reply but he replied in two days it was like y'all let's go i can't wait to tell you like my nick's collaboration you have to choose a theme song to describe your life what would it be michael jack's in dangerous what's your skin skin care routine this is a fun fact when a shower i clean my face at the very last because shampoo and body wash actually irritates your your your your your skin can you leave a message for your future self hang in there brother it's gonna worth it work hard kiss me one two three you i go one two three you need to cut this out getting rejected by everyone last one come here wait isn't she the first one thank you so much ns ala these puppies are adoptable you know what i'll just i'll just do this wait for somebody to kiss me oh, thanks for wiping off my makeup thank you so much for having me bus feed。