巨懂车如何选择主体类别

这两天付费油的朋友都播疯了，因为聚众车变成了聚难播，后台切换成了聚众车之后，各种状况评出，看看你们是不是也遇到这种情况。第一种情况是钱消耗出去了，空跑，没有开口， 也没有线索。第二种呢，就是钱跑出去了，有在线有开口，但是死不转化。我平时我可能一场直播我是下十几二十条线索了，现在同样的话术，同样的节奏，同样的状态，我居然只能够下四到五条线索，是不是你们比较高级的运营团队和主播才会遇到的情况？就是线索不变， 但是呢，出价需要出的很高，才能够维持到跟之前一样的在线，以及跟之前一样的线索成本原来是二十五的，现在同样的一场直播，可能要做到四十块钱一条。好，这些其实好好还能忍，最难忍的就是 线索，大屏数据显示了三十二条线索，也的确看到有镜线，但是待会下播的时候，线索找不着了，我这线索不知道去哪了，只找到了十几条线索，那另外十几条去哪了呢？还有就是各种莫名其妙的延迟，我本来让客户去私信，然后私信我 直接点立即预约，我一秒钟就可以弹出来一个报价单给客户，但是现在客户去点那个私信的时候，三分钟才给客户弹出来，变得信任感不高了，我触流之都变得难了，哎呦，越说越气了朋友们。还有另外一种，就是在演示报价单的时候，原来我让客户点一键预约，立马就会显示预约成功，他现在给我延时， 我点立即预约了，之后屏幕半天不动，我一开始以为说是我手机的问题，结果我们发现好多人包括的主播全部都会，你们会吗？我刚说的是不都是你们遇到的问题。 ok， 那 接下来我们来说解决方法，我给你们分享其中一种情况的解决方法。 这种情况就是在线高，没开口，没转化，怎么解决？这种情况就是降预算，抬出价，拉时长。就比如你原先的预算一场准备投一千五的，你现在给我把预算降到一千块， 然后你原先出价是一百一十八的，你现在给我把预算直接抬高，抬高到一百三到一百四之间。 ok， 计划这么调了之后，接下来要搭配主播的节奏。各位记得像遇到这种没有开口的时候，你的直播节奏越要慢， 如果快你抓不住，所以你要慢慢完了之后还要点人，你原先直播间二三十号人在线是不需要点的，但是因为这些在线水了嘛，所以你要点开头像去找到那些真人，多喊一下他们， 提高一下他们的开口，你会发现其实你节奏慢下来之后，下钩子去开口就会增多，一旦你有开口的时候，好，这个时候不着急下播啊，一定要拉长你的时间，慢慢的去聊，你会发现其实到后边线索是能够聊出来的， 就这种解决方法，然后像其他的什么延时的这些就只能够等我相信去懂车他们这么大体量的公司，我相信 大家再给他两三天的时间，应该是可以把这些问题解决了啊。这两三天如果你觉得播着很难受，就不播了呗。那各位你们在用巨懂车还遇到什么疑难杂症，你们可以打在评论区，大家一起探讨一下。

新能源汽车的高速发展和新势力品牌的崛起，让二线豪华品牌的市场生存空间被挤压的更为严重，转型的需求也更为迫切。在去年推出首款电动车型锐歌后，凯迪拉克在今年五月推出邮电同志的全新产品，主张来灵活应对转型期的市场变化， 有关凯迪拉克对新豪华主义的理解、对年轻用户的洞察以及未来规划。通用中国凯迪拉克副总裁、上汽通用汽车凯迪拉克市场营销部部长贺天在近日接受了懂车帝营销洞察的专访。 在风起云涌的新能源汽车大潮中，传统豪华品牌掉队了吗？在电动汽车时代，豪华品牌如何开启新篇章，讲好新故事呢？欢迎大家来到懂车帝营销洞察新豪华主义专题系列。 我们今天的受访嘉宾是通用中国凯迪拉克的副总裁何天先生。那我们今天的第一个问题是，呃，过去我们一直有一个印象啊，传统豪华品牌在电气化层面还处于一个观望的一个阶段啊，包括智能化、电气化这些技术呢，都是储备着， 并不着急下场。那您认为现在还是这个阶段吗？ yeah， so we are now actually in the transformation phase， so maybe also a bit different to some local competitors we are dedicated to both eyes and ev， and we are actually putting an emphasis on these two technologies they remain very important not only now， but we also think for the next year and years ahead， it would be important to offer a full balanced product portfolio to the customers depending on where they live and of what needs they have we are dedicated to a fully electrified portfolio by the end of the decade， and that's what we are working towards。 新能源车改变了传统燃油车对于豪华的定义， 电计化和智能化都在宣扬技术评权的理念。也就是说，消费者可以花比往常更少的钱获得一千豪华车才有的体验。那您怎么看待这种变化？ 那咱们未来会如何应对这种变化呢？ yeah， so i think you mention a very good point because for us it's not all black and white it does not mean that ice products remain with all the technologies and ev products with the new technologies， but it is transformation face also for the products and therefore the technologies being used for that in the interface user interface to the customers is also bridging to the new technologies so in our products you will see some features that are actually available in both products we can see for example the signature 33 k screen 33 inch screen with a 9k technology that we would use on the one hand here in the lowering， but also in some of our newest ice products so this we don't see a contradictory in the opposite， we think it is important to be also in the ice product up to date with the newest technologies and also these benefits to our customers。 会不会影响到我们的定价策略？ the price of course in a very competitive component， we want to offer here also flexible offers to the customers that make it suitable for them depending on for which users they use this， but there's basically no also no blank on white in this regard whether it's ice or id there we are not alone in the market we are aware of that we want to be competitive and offer the customers that then both for the ice products， but also for the for the。 现在这个时代，主流的消费者已经都是零零后或者九零后了，他们对于豪华这个词的理解有了很大的改变。那您是怎么理解新豪华主义这个概念的呢？ yes， absolutely true and there's a great point that you mentioned and i think that is especially true for china， we see many generations that have grown up more in the in the classical or analog world and then have learned digital technologies whereas these new generations are completely different because they are basically born digital from the beginning for them， it's how do we talk to them we have for example a cadillac specific iq app that we interact with with our customers and this is really important and this all helps us these digital features to ensure a smooth and consistent customer journey from the first touch point that the customers get in contact with us all the way to finally buying the purchase， buying the car and then also being in contact with us during during their ownership i think on the one hand consistency yes， but they are also much faster for the way they are communicating so the luxury for the younger generations to summarize i would say it's fast， it's digital and most important that's about experience it's not only about the product alone， but the whole all experiential effects around this product。 那我们这次品牌换新，您觉得最重要的标签是什么呢？未来咱们还会有什么样的产品规划呢？ as mentioned， we are dedicated to an all electrified future for cadillac， but at the same time as you also mentioned that we have we are also rejuvenating our ice point for you， so we have the moment 8 different nameplates in the market seven of them are related to ice from the city， four five six as well as as well as the xt four five six and then of course the gt4 that i just described to is the seventh and then the luric so needless to say we can see the market tendency in the trend is moving towards in transformation and according to this we also want to develop our product portfolio， so we can already say that we will get a new member also in the ev family in the next few months to come when it comes to the brand first that it's a very bold brand with many iconic elements it's been always making a mark in the history and moving forward we want to do the same and want to show that our design language along with our communication is a very bold brand that speaks to the customers that want to express themselves in this direction。 软硬件的加持，极致的科技 安全，以及这个用户的体验，这些都是所谓新豪华的标签啊。那如果都是这样的话呢？那怎么才能呃让各个品牌之间 才能有区隔呢？比如说，怎么才能和咱们凯迪拉克自己的优势相融合在一起？ so i think different jason is very important especially nowadays we can see there's so many content that's meant compared to this in the market on the when one hand， we think that one very authentic field of differentiation is designed so the poll design is an important differentiator that we will also carry forward not only for the new ice products， but also towards the new electrification for the new ev products that are going to complement the product portfolio and secondly of course as mentioned we catholic brand is based a lot of innovations so moving forward there will be a lot of also technical innovations based in our products that go hand in hand with this with this design endom brand so this will also be able to differentiate us and um in another field that is important for us is the um as always the woods and the history where we come from we're not looking at the hundred twenty years back， but we use them to look forward to the next hundred twenty years one of them is um the engagement of cadillac always in car racing and um and performance driving we've also since the nineteen seventies now first uh first since the nineteen seventies and again uh limon competition that help us very authentically to prove our ability for endurance and um on the on the one hand， but also for lightweight technologies on the other hand features that are being tested there and are developed on the racetrack with the engineering teams is then of course converted into the products that i our customers get to enjoy the cadillac is also recently just upon entering already climbed onto the podium at lemon so it's not only participating， but also joining it successfully which makes us very happier。

迈凯伦声浪是真的不怎么样，但是他的音响真的独一家。今天我们来拍七二零 s， 这个东西看起来是不是超级爽，碳纤维座舱身上这种，这种真的是迈凯伦独有的品质啊，这么粗糙，但是看起来还是很爽。但是呢，这个巨大的门槛也是我这辈子上过最难上的车之一了，因为实在是太宽了，上车吧，走。 真的假的？他还来，他还来，哦哦，来了来了来了来了，可能比较有仪式感，要让你看完，哈哈。 我现在整个人的右脚是麻的，因为这个刹车实在是太重了，刚刚在车里弄了五分钟，他也没启动起来，我的脚已经开始抖了，你懂吗？说到迈凯伦这个车的特点，我觉得最牛的特点就是他烦人类车钥匙明明在车里，他找不到车钥匙启动不了。这是一台六千多公里的车，就很新的车， 他的刹车踏板跟这个油门踏板离得贼近，左脚是根本没有地方放的，你假如想在赛道里左脚踩刹车，右脚踩油门，这基本上是完成不了事情。第三点呢，就是他的这个底盘升降按钮，他的底盘升降按钮在这里，这个应该是控制他的这个什么什么速度的一个控制，你要按下去 才开始升降。我第一次开七二零的时候，我在抖音上找找了十五分钟，迈凯伦底深到底在哪里？就这个按键，这个英文你们懂什么意思吗？ 这个按键是控制尾翼的按键，你正常情况下你按他，其实他也没反应，他必须要车速到达一定控制之后，他才能去控制他。 说什么咱们意大利人造车乱造一通，我觉得吧，你比如说法拉利当年造车把所有的按键全部集成在了方向盘上，那个时候法拉利并不是说要去改变你的驾驶逻辑而做的这些事情，就比如说雨刮、灯光那些集成在方向盘上，你开惯了法拉利之后，你开家车你会觉得哇好不习惯啊。但是迈凯伦的这些改变呢， 属于为了搞你心态或者说图纸漏化了的改变，咱们试试这个，这个车的加速啊呜， 听到没有？ 迈凯伦声浪，因为涡轮是真的不怎么样，但是他的音响真的不会假。其实当时一八一九年，我第一次开七二零 s 的时候，我当时是开这个车，他的加速带给我的体感 非常震惊的，就是我这辈子没有开过这么快的车，给我一种特斯拉这种感觉。但是谁知现在呢？你比如说现在二零二三年了，九九二特博 s 也出来了，法拉利 f 八也有了 三部，九零也出来了，你当你开过那些车之后，你再回到这辆传说中千万以下最快的车的时候，他的体感加速好像也就这样。所以说我觉得汽车这个产品吧，非常像这个数码产品，就是他的更新迭代非常快，他该带给你的体感迭代也非常的快，搞快点。

我造这么大个车有什么用啊，我也不会卖啊，你躲，你是金牌销售，你帮帮我吧。那没问题啊，这车能上路吗？哎呀，不能上路，正好这可以给我们充足的时间去思考。 知道了，近期要结婚的，你让他往这看，往饭店门口一放，亲朋好友来了，那档子咔咔往上。近期要有开公司的，你让他往这看，为啥公司开业往门口一放，你就告诉他 大公司就得有大公司的样。给哥哥景区打电话，问他们租不租，他租这干嘛呀？这往往景区一放，租的是一辆车，带来是几倍的人流量。但有一个问题想过吗？什么问题？这么大个车怎么运过去，你想过 没？想过呀，我这有个拖车电话，你加一下子啊。儿子，快快快，把手机拿过来。