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when steve jobs resigned as apple's ceo in august 2011, he handpicked tim cook as his successor cook had been with the company since 1998 and earned the reputation of being in operation's mastermind automatically reducing apples on hand inventory and delivering products to customers faster using a technique called just in time manufacturing, but as greatest work has been performed over the past decade as ceo when apple's popularity and growth exploded in a way almost, no one expected this has led many people to wonder about the man behind the machine tim cook so while tim cook has been criticized for being a much different ceo than steve jobs the two have a surprising amount of characteristics in common like working long hours focusing on their health, holding their employees to the highest standard and always maintaining a balanced perspective on apple by staying in touch with their everyday customers。