苏姿丰的职业成就有哪些？

good morning， thank you for the opportunity to be here today， it's really such an honor for me to be back at mit and to really participate in today's hooding ceremony and i have to say a big hardy congratulations to all of you who are graduating this week i know just how hard you've worked for this achievement and it's an honor to be here to recognize you today and also to all of the friends and family who have supported are graduates this week congratulations to you as well everyone here should feel extremely proud of this amazing accomplishment now i heard a very insightful comment ones that really stuck with me and it was really that the two most important important things that determines a person's success in life is really the love of their family and their education and i certainly believe that as i think back to my days at mit， i am incredibly grateful for the experiences that i had here and the things that i learned and if you will indulge me for a few minutes let me tell you a little bit about my story so i was born in taiwan and i came to the united states when i was two and i grew up in new york to immigrant parents i was very lucky to have parents that supported me as i grew up and really treating my brother and i as equals and setting extremely high standards for what success meant throughout grade school in middle school i was an okay student but i certainly wasn't anywhere near best in my class i did realize though that competition made me better so in high school i went to the bronx high school of science and i met some very smart people and some of them were pretty competitive and that pushed me harder and shaved my interests in math and science then i was lucky enough to get into mit as an undergrad and i truly understood what smart was i think you guys understand that too freshman year at mit was actually very eye opening and i would say it was pretty intimidating taking some of those freshmen weed out classes that we know exist at the institute however， it was during my freshman year at mit that i got my first undergraduate research assignment and it was in a semiconductor lab and i had the opportunity for the first time to do something that i thought was amazing i fell in love with semiconductors because it was the ability to build something really small and really complicated and i could do it myself and it was during this time that i realized that i didn't need to be the smartest person in the classroom but if i really applied myself to solve practical problems i could make a big difference and so as i was graduating from the six a program at mit my parents encourage me to get a phd i actually really wasn't sure that this is what i wanted to do， but i was really too young at the time to know any better so i said some of you might relate to that， but i said okay you know i'll do it， but i was really torn with the prospect of spending another four to five years of my life in school now i can honestly say that the mit phd has truly shaped who i am in so many ways both personally and professionally and so when people ask me what is mit meant to me i usually say a couple of things i say mit is pure and it's really hard i do believe that mit practices the motto what doesn't kill you makes you stronger hope you guys agree with that but what i really say though is that mit taught me how to think and solve really tough problems because today for all of you who are completing your doctoral dissertations you have created something or discovered something or demonstrated something that nobody else in the world has and that should give you an incredible amount of confidence about what you're able to do when you put your mind to it and through that you have really proven that you're at the top of your field and so you should feel extremely proud of that accomplishment so my path since leaving mit has had a few twists and turns and i find myself often coming back to the principles that i learned here so as each of you sit here today about to embark on your own journey i have maybe just a couple of small pieces of advice that i would like to share with you the first and i'll say this is you should really dream big believe that you can change the world i remember when i first left mit i was really intimidated about joining a large corporate environment i was twenty five years old and i joined ibm's tj watson research center which had an incredible reputation and i met people who had a lot more experience and knowledge than i had and i had no idea how could i contribute in that environment and make a difference however， what i learned is that mit has really prepared you for that journey mit trains the best problem solvers in the world and the world is starving for new ideas and great leaders who will champion those ideas so i was able to make a difference even after a few short months and each of you will make an incredible difference as well you are the next generation of great leaders with fresh innovative ideas and you will solve the world's toughest problems you just have to believe in yourself and give yourself the permission to believe that you can change the world second， i would say have the courage to take risks sometimes big risks but make sure you also enthusiastically learn from your mistakes and there will be a few mistakes i started off as an engineer and then turned to the business and management side of things in my career and i saw actually in many business environments that mit phds worked for harvard mbas and the truth is that made absolutely no sense to me i was determined to make sure that i wasn't working for harvard nbas for the rest of my career but truthfully i actually thought i could make better business decisions because i understood the technology whereas， sometimes generalists don't so i took a risk and i asked my manage minute mia to give me a chance to run a business and they did actually give me a shot surprisingly i made a lot of mistakes those first few years and i learned that the moments that really shaped my career were the times when i really screwed up the most it's like in the lab when that experiment you thought was supposed to work out didn't quite work out what do you do you need to learn and adjust your next steps it's certainly like that in your career as well and sometimes you even make some very large mistakes like for example the first business i ran i missed my revenue the first year by fifty percent my boss wasn't very happy about that um i spent about twenty four hours being extremely disappointed in myself but the day after i promised myself i would learn from it and i dressed in my game plan for the rest of the year and you can believe i never made that particular mistake again and so i really do say don't be afraid to take risks even if some of them seem large and don't be afraid to make a few mistakes mistakes are natural there's no straight line to success but the people who learn best from their mistakes are actually the ones who end up being the best leaders is given you all the tools and training to the best in the world and make a huge impact on your chosen field however in addition to being smart you also have to be lucky and you have to be in the right place at the right time solving the right problems so my favorite advice to graduates is find the toughest problems in the world and volunteer to help solve them because this is really how you make your own luck this is when people really pay attention and this is when you're really doing something that makes a difference i've had the opportunity several times in my career to work on some very hard problems sometimes i found it extremely frustrating and stressful， but each time i found that working on something hard brought out the best in me and also my team and it also created a new set of opportunities so five years ago i had the opportunity to join amd now when i joined amd there were few of my mentors who actually questioned my decision because they knew about the challenges of the company and i actually looked at them really perplexed i actually felt like i could not possibly have a better opportunity because i had trained my entire career since my days at mit through my twenty years in industry to lead a semiconductor company and so this was my opportunity to make my own luck the world is full of very complex and challenging problems and i truly believe that what mit has taught us is that there is no problem that is too hard to solve if you have the right mindset， the right perseverance and the right creativity， so i advise you to run towards those problems and you will have great luck throughout your career so today is a tremendous day for all of you it really is a celebration of your mit experience， but it's also a celebration of the beginning of the next tractor in your where you start to leverage all of the tools in training you've received here to go off and solve the world's hardest problems and make the world a better place so i encourage each of you to dream big and believe you can change the world have the courage to take risks and enthusiastically learn from those mistakes and work damn hard every day to solve the world's toughest problems and i think if you do that i'm pretty sure you're gonna make everybody very proud and you will be incredibly lucky throughout your career so i do have one last personal request for all of you i told you at the beginning that i'm slightly competitive just slightly， so please promise me that you will join me on my journey to make sure that there are lots of harvard， n b， a's working for mit p， h， d's in the future。

在麻城理工的毕业典礼上，一位华裔女性曾说过这样一句话， and it was during this time that i realized that i didn't need to be the smartest person in the classroom， but if i really applied myself to solve practical problems， i could make a big difference。 我不用成为班里最聪明的学生，但只要全身心的专注于解决实际的问题，也可以变得不大一样。他呢，被八轮周刊评为全球最佳 ceo， 也是财富杂志上二零二零年全球最有权势的女人。他年薪高达四个亿。 他曾一手挽救濒临破产边缘的芯片公司，并凭借一己之力在男性主导的半导体领域杀出一条血路， 就是美国芯片三巨头之一 and 的 ceo 苏资峰。他被称为华人芯片女神，熟悉他的人啊，还会亲切的叫他一声苏妈。别看他已经年过半百了，实际上啊，他还是无数惦记男孩们心目中的女神，因为就是他，让全世界的游戏玩家们用上了便宜而又性能强大的芯片。

amd 大掌柜 ceo 苏兹峰，人称苏玛，他是三岁的时候随家人从台南移民到美国，他爸爸是苏春怀，在台湾台师大跟台湾清华取得数学学士跟数理统计硕士学位，六九年作为台湾早期的留学生，以全额奖学金赴美留学， 在哥伦比亚大学主球统计，幼年的苏妈就在各大旁边的幼儿园小学上学，一九七六年全家搬到贝塞德。就是贝塞的啊，这个是纽约附近比较有名的不错的社区， 可能是耳濡目染，也可能就是遗传基因。苏子峰从小这个数学成绩就很好，初中读了两年就考入了纽约布朗克斯高中。 这个纽约的布朗克斯高中算是纽约周边的重点高中啊，咱们之前的视频里面也介绍过。尤其值得一提的是，这个布朗克斯高中毕业生里面出过八个诺贝尔奖，其中七个物理学奖，一个化学奖，这个是诺贝尔奖得主最多的中学。另外这个布朗克斯高中还出过六个普利策。 所以说这个是文理兼修啊，不偏科。在中学时期，苏兹峰就展露了惊人的理科天赋，曾经拿下了青少年科学领域最高的奖项西乌科学奖。之后他的这个本科跟博士都毕业于 mit 麻省理工电子工程系。他选择 mit 电子工程的理由之一，据说是因为这个事比较难有挑战性。 他自己之后也曾经说过啊，就是说要做就做最重要的事。这个重要的事跟不重要的事可能费的事都差不多，但是影响是大不相同的。他发现搞半导体这事不仅重要到可能改变世界，而且不需要太多依靠他人，更多的是需要研究者付出专心与努力，有时候自己一个人搞一搞，就可以取得一定的成就，非常符合他功课生的气质。 我觉得说到这，就不得不再提一句，苏子峰的功课天分能得以发挥，离不开他亲爹的培养。华人家庭经常希望子女从事的专业都是，譬如医生啊，律师啊等等，这个收入预期比较高，比较确定。但是他父亲从小就 非常注意观察他的兴趣爱好，发掘他自身的特长。从他五岁开始，家里面就聘请钢琴老师，到了高中毕业，苏妈获得 mit 录取通知书的同时，还获得了朱莉亚音乐学院钢琴专业的录取。朱莉亚音乐学院是世界顶级音乐学院之一，不亚于 mit 在工程领域的地位， 而钢琴表演算是他们家的第二大专业，招生人数占他们所有招生人数的四分之一，最近的这个录取率是百分之六，两千人报考录取了一百六十多人。但是幼年苏妈钢琴虽然弹得也不错，但是据说他很小，也展露出了工程机械方面的浓厚兴趣跟天分。十岁的时候，为了看看哥哥的玩具到底为什么能转起来，把玩具直接给拆了。 他爹妈当时不但没有生气，而且直接买了更多的玩具给他拆，也没有给他施加任何。说是女孩子不能学工科，女孩子逻辑差这些刻板印象，他父母发现，虽然小苏妈算是各项全能，但是姑娘的兴趣点主要还是在机械、电子这些理工科方面。最终决定放弃 音乐学院跟医学院，让苏妈选择了工程学。苏妈从 mit 一口气读完博士，一九九四年二十五岁博士毕业之后，在她加入 md 然后变成。苏妈之前，曾经在多家科技企业工作过，最初入职的是德州仪器，在半导体工艺跟气垫中心任技术人员，干了不到一年，转投 ibm 专供气垫物理。 在 ibm 工作过十三年，最终做到了 ibm 半导体研发中心副总裁。他在 ibm 最重要的成绩是用铜来代替铝连接半导体器件， 在研制这个新的铜材料配方上发挥了重要作用，解决了生产过程中这个铜杂质污染气垫的问题。这个改进直接把芯片效率提高了百分之二十。麻省理工学院技术评论杂志在二零零二年将它评为三十五岁以下杰出的创新者。 两千年的时候，苏妈升职成为了 ibm 总裁的技术助理，干了一年之后，给了他一个办公室，然后给了他一个团队，他成了这个新兴项目的总监。 从零零年到零七年间，通过他的部门 ibm 达成了跟索尼跟东芝的合作，给 ps 跟个人电脑产品提供芯片。苏妈从 ibm 离职之后，入职菲斯卡尔，担任首席技术馆，后来又分去当网络与多媒体集团的高级副总裁，相当于分管一块业务。当年的菲斯卡尔本身主营嵌入式系统，车载跟通讯芯片是他的拳头产品， 之前是摩托罗拉的芯片部门，零三年从摩托罗拉剥离，零六年被黑石集团收购。在二零零七年的时候，苏妈就入职，然后一一年离职。 二零一一年的时候，公司首次 ito 公开发行，在媒体报道当中，苏妈在菲斯卡尔内部帮助整顿了内部事务，带领菲斯卡尔进入了新时代。 从时间点来看的话，苏妈认知时间正好也是在菲斯卡尔的转型时期。但是啊，说实话啊，这段时间苏妈的工作内容跟成果报道并不是特别多，具体内容也不是特别的明确。但是呢，到这个时候，苏子峰 这个名字在高科技企业里面已经算是小有名气了，要不然也不能之后被 md 选中。二零一二年，苏妈被 md 看中，任职高级副总裁、总经理，负责全球业务以及 md 的企业跟平台市场，也就是非 pc 端的业务。当年自己传电脑的小伙伴都了解啊，这个 md 主要还是个人零售用户，甚至就是买散货，自己装的多 产品电脑或者服务器各种主机里面还是 intel 居多。苏妈在两年时间里面推动了 amd 跟微软跟索尼的合作，把 amd 装到了 xbox 跟 ps 四里面。 二零一四年，苏兹锋取代 royal red 成为总裁兼 ceo， 当时这个苏妈算是临危受命， amd 在那两年被 intell 打的是喘不过气来啊，四年连续换了四任 ceo， 股价被杀到了一块六，市值从最高的七百五十亿美元跌到不足三十亿美元。 amd 的 cpu 市场份额也从百分之二十七点七下定了百分之八 点七，说是濒临破产毫不为过。 intel 这个 ceo 保罗奥特尼利甚至都说，咱不用管 md 了啊，完犊子了，咱们现在应该多关注一下高通了，我们马后炮来看，苏妈整理这个烂摊子的风格手段大概可以归为两路招式，一路就是明确技术路线，另外一路就是大刀阔斧，降本功效。